The Launch Party

The Launch Party

The 31st of August marked a milestone I’ll never forget — the launch party of IVER The Label. Despite the marathon road closures (and the inevitable stress they brought), the afternoon unfolded into something truly special.

Guests gathered with a glass of rosé in hand, enjoying a table that looked as beautiful as it tasted. Conversation hummed, laughter filled the room, and the atmosphere carried that perfect balance of celebration and intimacy.

One of my favourite moments was seeing my closest friends take to the runway, modelling our first collection with so much love and energy. It wasn’t just about the clothes; it was about community, support, and the joy of bringing something you’ve dreamt of into reality.

When it was time for me to speak, I shared the heart of IVER:

  • Every piece is made in Sydney, Australia, celebrating local craftsmanship.

  • We use 100% natural fibres, creating garments that honour both style and sustainability.

  • And most importantly, with every purchase, $5 is donated to the Ovarian Cancer Research Foundation, because this brand is about standing for something bigger than fashion.

Looking out at the room — filled with friends, family, and supporters — I felt immense gratitude. What began as a vision is now alive, and the 31st of August was just the beginning.

Back to blog