The Undefined Woman Campaign

For women in their twenties, life is rarely linear. Careers pivot. Cities change. Relationships evolve. And somewhere in the middle of all that movement, a new kind of woman is emerging. One who isn’t rushing to define herself, but instead embracing the in-between.

That woman is at the heart of The Undefined Woman. This campaign speaks directly to a generation still figuring it out — personally, professionally, and creatively.

I’ve always felt the pressure that by 25, you’re supposed to have your life neatly sorted. But the truth is, most of us are still trying things on — in every sense.

For women aged 18 to 30, the path forward is rarely straight. Some of us are chasing promotions. Others are leaving jobs behind. Many are switching cities, circles, or dreams entirely. With IVER, I’m not pretending to have the answers — instead, I’m offering a uniform for this undefined era. These pieces aren’t designed to place women in a box, but to move with us as we grow.

Shot across both urban and rural settings, the campaign avoids cliché and leans into contrast. We styled models walking city streets in the silk mini dress, then running barefoot through a paddock in the same look. A woman might wear the silk set to a boardroom — or to a backyard picnic. The message is clear: she is many things, and she doesn’t have to choose.

The Undefined Woman isn’t about rejecting labels completely. It’s about owning the fact that you’re a work in progress — and dressing like it’s something to be proud of.

At its core, IVER isn’t about having it all figured out. It’s about feeling like yourself, even while you’re still becoming her.